After spending years wearing Ralph Lauren, Luke Donald is trading his RLX threads for Greyson’s wolf logo. The move reunites the former World No. 1 with Greyson founder Charlie Schaefer. Prior to founding Greyson, Schaefer outfitted the likes of Donald, Billy Horschel, and Matteo Manassero while serving as the Senior Vice President at Ralph Lauren.
LUKE DONALD JOINS THE
Greg Monteforde joins Morning Drive to discuss fashion for men including ways to keep warm while maintaining range of motion.
Puffer Vests and hoodies taking over golf courses
After a one-year hiatus, GolfThreads’ Threadies have made a triumphant return. We’ve ranked the 10 best dressed players to stroll the fairways in 2016 and handed out virtual trophies to each. In the process, we’ve saved you from boring monologues littered with bad jokes and acceptance speeches with endless lists of thank yous.
THE THREADIES: THE 10 BEST DRESSED GOLFERS OF 2016
Puffer jackets and vests remain the hottest layering pieces on the course (in more ways than one), and Greyson’s Sioux Vest and Tahoe Jacket bring the perfect blend of style and performance. The mix of channel and diamond quilting creates a unique and intriguing design. Both pieces are water and wind-resistant and include a lightweight fill.
Greyson clothiers sioux vest & tahoe jacket
I first connected with Charlie Schaefer and the small Greyson crew just days after the brand was born in early 2015. He planned to debut his new Greyson threads in a matter of weeks with the help of PGA Tour player Morgan Hoffmann on the biggest stage in golf, the iconic fairways of Augusta National.
Leader of the pack: Q&A with greyson clothiers' charlie Schaefer
I couldn’t find a picture of Morgan Hoffmann, but his kit from Greyson was one of the best and most unique of the day. Mixing stripes with a pattern is usually a fashion no-no, but the tonal nature of the kit and the scaling of wide stripes with a micro print make this outfit an absolute winner. If you fancy yourself a fashion ninja, this is a look to incorporate into your game.
the players championship day 2 fashion recap
Creating components that are both fashionable and technical. Motivated by superior tailoring and construction, Greyson strives to be a pioneer of innovative products. The blend of fashion and sport will prove a sustainable trend, as fitness, wellness, and health are becoming priorities in all facets of life. Passion and vision will drive the team to create specialized products.
2016 Father's Day gift guide
The newest brand on the block is New York City-based Greyson, which was founded by Ralph Lauren’s former SVP of Design, Charlie Schaefer. With the soft launch of its new line today, Greyson apparel touts a unique wolf logo and can be spotted on PGA Tour young gun, Morgan Hoffman. Beyond golf, Greyson also carries activewear.
6 brands to look your
best on the green
For years, Charlie Schaefer dreamed of creating his own label. He worked extremely hard day in and day out for thirteen years at Ralph Lauren, until he became the SVP of design. After acquiring enough experience, Charlie decided to leave Ralph Lauren and chase his dream.
the power of the wolf
Across the sea of booths at the PGA Show I saw a ton of golf style. These guys, however, have stepped in, dropped the golf prefix and have quietly and confidently staked out their place as the pioneers of a new movement of style.
Greyson Lifestyle And
Charlie Schaefer, the founder and creative director at start-up label Greyson, approaches every major championship as if it is a fashion show. He researches and pulls inspiration from the history and location of the venue. This was evident in the scripts he put together for Morgan Hoffmann at the Masters, U.S. Open and Open Championship, and it is clear once again with Hoffmann’s PGA Championship script.
MORGAN HOFFMANN’S PGA CHAMPIONSHIP APPAREL SCRIPT